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Washington County’s Business Incubator at Hagerstown Community College 11400 Robinwood Drive TIC Suite 321 Hagerstown, MD 21742 |
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Marketing is more than just Advertising...Effective marketing today requires the development of internal and external relationships among all employees and stakeholders. While advertising and promotion are the fun parts of the marketing strategy, these activities only a minor component of the marketing function. Marketing departments are data driven. Research and analysis is conducted on an ongoing basis to determine trends among consumers or likely users, as well as competitive information regarding other suppliers of similar products and services. Marketing Departments participate at the corporate level in setting direction, at the business level in developing tactics, and at the functional level in developing the marketing component of business strategy. Marketing Functions:Today's marketing departments will generally. . .
Marketing departments work to establish guides for ethical behavior in marketing.
Take a moment and research these fundamental aspects of Marketing:
B&D Consulting Enters Mentor-Protege Agreement
New Location for TIC management Small Business Development Center moved New Training Room Links
Business-2-Government Contracting Workshops The Western Maryland Small Business Development Center and the TIC have partnered to make available to the community two B2G contracting workshops presented by Maryland PTAP. MIT
Enterprise Forum Webcast
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