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III. Products or Services Offered

This section describes your products or services in sufficient detail so that the reader knows what you are offering, what utility the customer receives from your product or service, and how the customer prefers to buy and pay. Remember who is reading your plan. Generally, this section should be written such that it is easily understood by a lay person.

1. What are the specific products or services that you sell (or plan to sell)?
2. Do you possess any proprietary positions on your products such as patents, copyrights, trademarks, market position, or legal or technical considerations? Place applicable diagrams and documents in the appendix.
3. What are some of the other factors that your customers perceive as part of their purchase?
   1. Savings.
   2. Convenience.
   3. Personal Service.
   4. Status.
   5. Safety.
4. How do your products or services compare to those of your competitors?
   1. If they are not unique, why would people buy from you?
   2. Are you able to differentiate your products or services from those of your competitors based on the above?
   3. Do you plan to market future "new" products or services?

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