Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
David Wolfe , Robert E. Snyder
Why Madison Avenue MUST Target the Booming 40+ Market - The New Customer Majority Demands New Marketing Strategies
Consulting experts, David Wolfe and Robert E. Snyder, document the results of their groundbreaking research project on the aging boomer generation in their book Ageless Marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority.
In Ageless Marketing, Wolfe and Snyder offer a wealth of research, insights and strategies for reaching middle-aged consumers while not ignoring younger markets. Marketers who read this book will learn how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.

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The Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know
Robert Solomon
Fill the Empty Suit (or take it off completely)
Simple Strategies For Providing Outstanding Service to Advertising Clients
Account executives—and anyone else who deals with clients—will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying  success and embarrassing failure along the total spectrum of client service.

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Balancing Acts: More Than 250 Guiltfree, Creative Ideas to Blend Your Work and Your Life
Barbara A. Glanz
Perfect Balance Isn’t Possible - The Key to Accommodating Work, Family, Friends, and Self is Learning How to BLEND
Working adults desperately searching for ways to "do it all" will discover how to let go of guilt and start blending personal priorities into their workday. Managers and executives will find dozens of suggestions for fulfilling their employees’ needs for personal time and space, from family-friendly policies to everyday acts of kindness.
Instead of feeling guilty about spending the bulk of their time and energy on their careers, readers will recognize and accept where they are in their lives today—and start blending their personal life with their worklife. Featuring dozens of simple, creative, low-cost strategies, Balancing Acts gives busy, stressed-out professionals permission to work hard and find opportunities to honor family and friends, nourish spiritual growth, give back to their communities, and enhance their health—every day. Managers and executives will discover how to create the kind of supportive environment that promotes employee well-being and leads to long-term company loyalty.

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Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Customers
Mark Shonka , Dan Kosch
How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity.
Selling value is taking on a whole new meaning for sales professionals. Here’s a proven process pros can use to address their customer’s pressing business issues, position themselves as strategic partners, and recommend solutions that improve the way their customers do business.
In Beyond Selling Value,top sales consultants Mark Shonka and Dan Kosch share their proven process for becoming a critical partner in their customers’ success. From targeting the most promising prospects, to bypassing the gatekeepers, to reaching the decision-makers empowered to buy, to closing the deal with a powerful presentation, the authors impart their battle-tested secrets to forging long-term business relationships. For sales professionals tired of being beaten up on price, here’s a new way to leverage their strengths, elevate their sales game, and establish relationships with those who appreciate their value. Selling Power magazine calls it "a detailed, street-smart roadmap..."

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Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
John Winsor
Step into your customer's world.
Consumers have developed a "brand immune system".  Marketing expert John Winsor makes a powerful case that instead of focusing on branding efforts, companies must learn to use "bottom-up" tools to co-create new products and marketing strategies with their customers. It's about getting out in the streets and spending time with the right customers in their worlds, creating essential foundations for breakthrough innovation.
Beyond the Brand provides case studies, as well as practical step-by-step methods to engage these key voices in a dialogue that can fuel real product and marketing innovation.  You will learn how to:

• Develop a bottom-up strategy
• Identify and find new ways to listen to the key voices in your marketplace.
• Hone intuition and find inspiration to drive innovation.
• Find your company's center of gravity.

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Brandscendence: Three Essential Elements Of Enduring Brands
Kevin A. Clark
Find the Path to Brand Success by Discovering How Top Brands Endure
There are many brands in the world and there are some that rise above the competition and distinguish themselves with their enduring success.  These well known brands are on the journey to what branding expert and author Kevin A. Clark calls Brandscendence.
How do brands like Coca-Cola, Mercedes, Harley-Davidson, and IBM maintain their dominance over time?  In Brandscendence, Clark outlines his formula for branding success and illustrates how it is applied by the world’s most prominent brands. 
You will learn the three elements of Brandscendence, which are essential for brand endurance: relevance, context, and mutual benefit.  Brandscendence will help you find the path to brand success!

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The Business Planning Guide: Creating a Winning Plan for Success, 9th Edition
David Bangs
Would-be business owners and entrepreneurs will learn step-by-step strategies to put their ventures on more solid financial footing. Learn the ins and outs of business analysis, financial forecasting, and budgeting guidelines necessary for any company to grow and prosper.

The Business Planning Guide offers practical, proven, real-life advice on investigating market conditions, determining financing, analyzing your business’ strengths and weaknesses, and persuading investors to make informed decisions. This book is a must-read for would-be business owners and entrepreneurs wanting to put their ventures on more solid footing.

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The Business Start-Up Kit: Everything You Need to Know about Starting and Growing Your Own Business
Steven D. Strauss
Everything you need to know about starting and growing your own business, from USAToday.com’s small business columnist.

Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what doesn’t, along with scores of tips and hints in an easy-to-read compendium from one of the nation’s foremost authorities on small business.

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Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events
Joe Marconi
How to build a powerful cause marketing program that wins customer loyalty and boosts profits.
Socially responsible marketing can help a business enhance its brand, increase customer and employee loyalty, differentiate itself from the competition, and boost its profits. Cause Marketing explains how to choose the right opportunity and develop a program to support it.
"Two-thirds of American consumers report having a greater degree of trust in companies aligned with a social issue; sixty percent would buy first from a company that backs a cause they support; and eighty-six percent are more likely to buy a product associated with a cause or issue," claims marketing expert Joe Marconi. In Cause Marketing, he shares secrets and success stories of companies, individuals, and brands that have built or changed their public images significantly through association with a particular cause. His proven, step-by-step guidance is relevant for any size business, in any industry, with virtually any size budget.

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The Communication Catalyst: The Fast (BUT NOT STUPID) Track to Value For Customers, Investors and Employees
Mickey Connolly
By doing the wrong things fast in business, waste is all that is accelerated, and value is sacrificed. Two leading consultants offer entrepreneurs and business leaders speed-guaranteed communication skills that can yield more results per hour and achieve a true competitive edge.
Speed both scares and exhilarates business leaders in their efforts to achieve a competitive edge. International consultants Mickey Connolly and Richard Rianoshek believe that well-designed communication tactics can overcome the flawed interactions that plague most efforts to accelerate business success. Their book, The Communication Catalyst, offers entrepreneurs, executives, and managers invaluable advice about how to produce more output faster by managing social issues. An engaging and insightful parable woven through The Communication Catalyst demonstrates the principles in action. By focusing on conversation – the greatest leverage point leaders have for creating high-velocity value – readers will learn communication tactics that can help get products to market faster, seize new opportunities before the competition, and increase productivity.

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The Corporate Forms Kit - Revised
Ted Nicholas
This book/software package has been carefully designed to simplify the procedures involved in running a small or medium-sized company as a formal legal entity. Topics covered include: How to Use This Kit, Minutes of Meetings, Changes in Governance of Corporation, Major Business Actions, Dividends, Compensation, Fringe Benefits, and Employee Benefit Plans.
This is the entrepreneurial toolkit you need to prevent lawsuits, creditors, or the IRS from piercing the corporate veil and imposing personal liability for a corporation's debts on its officers, directors, or shareholders. All the forms found in the book are complete and ready for use on an enclosed software disk.

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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Ben McConnell , Jackie Huba
How your best customers can help you increase customer loyalty, sales and profitability of your brand.

"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here’s how some of the most successful organizations have transformed customers into passionate and influential evangelists. Readers of Creating Customer Evangelists will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company. 

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The Engaging Leader: Winning with Today's Free Agent Workforce
Ed Gubman
Hold On To Your Talent! To Get The Best and Keep ‘Em, Managers Should Hire and Lead Like Good Coaches Do
Business leaders struggling to attract and retain skilled employees can learn valuable lessons from veteran coaches and sports team managers. These pros have developed engaging leadership styles over years of dealing with a shortage of skilled talent, great mobility, and a younger generation demanding greater personal fulfillment.     
So how do business leaders engage their employees? Just like winning coaches do: by hiring talented people who fit, setting ambitious goals for winning, and creating chemistry and trust among the team.

Examining the highly successful methods of coaching greats Lou Piniella, Dennis Green, Phil Jackson, Scotty Bowman, and many others, The Engaging Leader helps today’s business leaders learn to build on their strengths, focus on the long-term potential of employees, hold themselves accountable, take risks, and develop superb communications with team members.

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Filling The Glass: The Skeptics Guide To Positive Thinking In Business
Barry Maher
The audience who loves the Chicken Soup series, Life Strategies, and The Seven Habits of Highly Effective People will love how Barry Maher translates the lessons of highly successful salesmanship into success in business.
For many of us, there is a disconnection between what we believe we should be doing in our careers and our lives, and what we actually find ourselves doing. In Filling the Glass: The Skeptic’s Guide to Positive Thinking in Business, author Barry Maher provides ten strategies to overcome that disconnect, turning the job (and life) you have into the job (and life) you want—so that you never have to settle for half full or half empty again.

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Franchising 101: The Complete Guide To Evaluating, Buying And Growing Your Franchised Business
Ann Dugan
This new definitive guide provides clear, concise explanations for finding, buying, operating, and growing a successful franchised business from top experts from the ASBDC and the American Association of Franchisees and Dealers (AAFD).

Checklists, forms, worksheets, and easy-to-follow strategies along with a sample franchise business plan and contract allow readers to discover how to: evaluate a franchise opportunity, develop forecasts and budgets, estimate start-up costs, and get financing. 

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From Contact to Contract: 496 Proven Sales Tips to Generate More Leads, Close More Deals, Exceed Your Goals, and Make More Money
Dianna Booher
Tips and Best Practices For Every Sales Situation: From Prospecting and Presenting to Negotiating and Closing, These Strategies Will Help You Seal the Deal
From Contact to Contract is a sales primer that provides professionals with a comprehensive collection of 496 tips and best practices without getting bogged down in long explanations of sales theory and models. Corporate Communications Consultant Dianna Booher provides wisdom gleaned from her 20+ years advising Fortune 500 companies on how to increase sales. These insights will help both novice and seasoned sales professionals to promote their credibility in order to succeed.

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From Kitchen to Market: Selling Your Gourmet Food Specialty, Third Ed.
Stephen F. Hall
"A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices…are an added plus to an already strong and well-written guide. Strongly recommended."
—Library Journal
Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: identify a winning product and its most appropriate markets; achieve visual "sizzle" with packaging and labeling; establish a variety of distribution channels; and optimize the Internet.

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Getting to "Closed": A Proven Program to Accelerate the Sales Cycle and Increase Commissions
Stephan Schiffman
Turn prospects into revenue with a proven program from the nation’s leading sales prospecting expert.
There’s a crisis undermining American business: Salespeople are wasting time with people who don’t know what they want to buy, aren’t really interested in buying, or have no authority to buy. The result is a time management nightmare leading to losses in income and productivity, says Stephan Schiffman, a respected sales prospecting expert. His new book, Getting to "Closed", presents effective strategies to turn prospects into revenue, using a proprietary system that has been implemented by more than 100,000 salespeople at major companies worldwide. Based on real numbers and ratios, his clear and proven action plan transforms careers and increases sales.

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How To Buy A Business: Entrepreneurship Through Acquisition
Richard Joseph
This book is geared toward the sophisticated entrepreneur who wants to build a career or wealth by owning their own small business.

How to Buy a Business shows how things work in the active small business marketplace, covering in detail such subjects as: finding and evaluating candidates for acquisition; financing, negotiating and structuring the deal; dealing with legal and tax implications; and how to purchase at the right time for the right price.

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How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, 2nd Edition
Dave Stein
Learn What It Takes to Win and Keep Winning in Today’s Competitive Sales Environment
Business-to-business selling today is tough. Buyers know how to get the most out of vendors, and they have more information and options available to them than ever before. As a result, successful selling today requires a breadth of advanced skills and processes that only few have developed—the winners.
How Winners Sell reveals the successful techniques used by savvy professionals whose detailed plans and flawless execution beat the competition every time.

Designed to accommodate busy sales professionals, time-pressured readers can go directly to what content is relevant at that time. Applying the 21 strategies found in How Winners Sell will provide you with what you need to achieve sustainable success in this tough, competitive, New Economy.

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If You're Clueless About Starting Your Own Business And Want To Know More
Seth Godin
Tired of the corporate rat race? This Clueless book is aimed at people who want to know what it takes to get a small business up and running.

This book is packed with sidebars, tips, charts, checklists and resources. This comprehensive guide will help even the most clueless would-be entrepreneur find answers to such key questions as: Are you meant to be a business owner? What do you need to succeed? How do you get started?